What is the difference between an all natural air freshener and a 100% plant-based air freshener?

An all natural claim was at the heart of creating our product when we initially began our work, however as we dug into it, we soon realized that a clear and universally agreed upon definition of "all natural" doesn't currently exist. The term all natural means a lot of different things to a lot of different people, which makes it difficult to understand and confidently choose what we bring into our homes. 

Because of this, we decided that we would build our product on something that could be clearly understood, defined and validated. Our 100% plant-based claim means that every ingredient in our product comes from a plant source and this is certified through independent lab testing.